From today's Publisher's Lunch:
Harlequin will develop a nonfiction line, launching in 2008, intending to publish in such areas as relationships, health, self-help, diet, fitness, inspirational, memoir and biography, along with nonfiction companions to their successful fiction, focusing on women 35 and older.
Oh dear. Wonder how that's going to work out for them. It's not a bad move, considering how popular things for the older female demographic are becoming. Dove Pro-Age, More Magazine, Christie Brinkley modeling again, Diane Keaton and Susan Sarandon modeling for Revlon, etc. I'm not yet 40 (getting close) but I LOVE More Magazine (which is aimed at women over 40). I love those Pro-Age commercials with the older, heavier women strategically modeling their nudity. It's about time the retailing world recognized that women don't all come in one age and size. Let's see what Harlequin will do with it…..